For many years, United Dairy Farmers (UDF) primarily provided doughnuts from Busken Bakery, a local family-owned company. While that worked nicely in the Dayton and Cincinnati area, their Columbus stores sold Krispy Kreme doughnuts, which weren’t nearly as fresh. That all changed last November when UDF opened their own state-of-the-art bakery facility — headquartered in Blue Ash — that makes fresh, delicious doughnuts daily.
“We really want UDF to be known for quality and freshness in food and beverages, just like we are known for quality ice cream” says David Lindner, head of retail operations and marketing for UDF . “So we took on the challenge of providing the freshest, highest quality donuts across all of our markets. All of our stores can now provide the same great customer experience.” The new UDF bakery, which delivers to stores in Cincinnati, Dayton, Kentucky and Columbus, has introduced new varieties and in the last few months and has sold more than two million doughnuts. Customers are raving about the Bavarian crème and kettle-glazed donuts. Also popular are the classics, such as the sprinkle doughnut, the chocolate-covered devil’s food cake, and the old-fashioned doughnut that has the crunchy glaze on the outside— perfect for dunking in coffee or hot tea.
In March, UDF also launched an innovative new non-dairy ice cream line that will include seven pint-sized flavors, six of which are plant based. The inspiration for the product line came when UDF recognized the rapid growth of the non-dairy frozen dessert subcategory and also saw that the competitive set was failing to deliver products that were high quality and like actual ice cream. “We were less than impressed by the competition and felt that we could deliver a better product, more like ice cream in taste, texture and indulgence. And we feel we clearly have” said Brad Lindner, President of UDF.
Called Homemade Dairy Free, the product line offers Chocolate, Mocha Mojo, Sweet Relation-Chip, Righteous Raspberry (more of a sorbet), Landslide (peanut butter with chocolate chunks), Sweet Southern Something (with premium pecans), and Ooey Gooey (swirls of caramel and brownie chunks). By mid-April, Walmart and Kroger will carry at least four of the flavors, and they will be widely available in Cincinnati, Dayton, Columbus, most of Kentucky, and Indianapolis.
“I think it’s going to be wildly successful because it appeals to a lot of different kinds of customers, including those who follow vegetarian and vegan diets ; those who are lactose intolerant, and those who want to eat cleaner,” says Jenkins. “I suspect some customers will be young millennials who are into the ecology and plant-based aspect while others will be older and interested in improving their digestive health.”
For more information about United Dairy Farmers, visit www.udfinc.com/.