Brian Keys, Vice President of IT for the Cincinnati Reds talks about the recent $6M renovation of The Reds’ Hall of Fame, including exciting new features that give fans an interactive experience. He also discusses partnering with marketing and operational leaders to invest in an IT budget that benefits the organization as a whole. Finally, he provides a glimpse of the future and how technology will give fans even more fun new experiences. Brian is interviewed by Lauren Worley, Account Executive at RoundTower.