JobsOhio Discusses the Potential and Influence of Data Analytics in the E-Commerce Space

Ted Griffith - Central Ohio Tech Power Player Honoree

Ted Griffith

Managing Director of IT and Logistics




Bryan Kaiser

Founder and President



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Director of IT & Logistics for JobsOhio, Ted Griffith, discusses the potential and influence of data analytics in the e-commerce space. 


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BK:  We are here today with Ted Griffith, who is the Managing Director of IT and Logistics at JobsOhio. JobsOhio is an organization based in Columbus with about 80 employees. And my name is Bryan Kaiser. I'm the Founder and President of Vernovis, and I will be your guest moderator today. Let's get started. Ted, good to see you this morning. In your opinion, what is one of the most exciting disruptive technologies that is beginning to impact our work or lives?


TG: When I think about disruptive technology, what gets me excited is the whole data analytics space. We've heard about data analytics for a while, but it's taking off in ways that I believe is foundational to everything else we're hearing about. So, we know artificial intelligence is going to be disruptive. We know cybersecurity is an incredibly important area to focus on. The internet of things is generating tons of data and all for a purpose, but all the data coming from the internet of things is only useful if there's analytics working it and coming up with insights and solutions that then disrupt and change the world and [help us] lead healthier, happier lives or [result in] better profitability for companies, etc. But at the core of all that is this program of data analytics, and I see it as foundational to the disruption happening today.


BK:  That's a great point. Where have you seen data analytics impacting your personal life? Is there anything that you've seen that has been a personal impact?


TG: Data analytics are when we shop at Kroger and then we get coupons in the mail for the things we just bought and so forth. So, they're obviously tracking and turning data into something useful for promoting the right things and generating more business. But I see that as the simple stuff.  Data analytics has completely turned supply chain upside down. And the reason why we can have a personal experience at home with ordering everything online and having it delivered, and having e-commerce basically exploding, is because of all the analytics going on in the background that make the supply chain efficient. This is now an efficient way to distribute products and we now have this e-commerce channel that can be on scale. And that has really changed our lives at home for sure.


BK:  So, Ted, you make a good point about the Internet of Things, data analytics, but we all want to know – tell us about your home network.


TG: Well, that's a funny question. But I was in a meeting with some cybersecurity companies and afterwards I went up and asked them, “What do you do at home for cybersecurity? How do you secure your network?” because I have no faith in security of what's been shipped to me by the vendor that's providing the internet into the home. The passwords are written on the outside of the box. You can take a picture of somebody’s modem and get it in a heartbeat. And so, I asked him if he had really good advice. So, the first thing is, I went to every Windows machine and created an admin log in and then forced my whole family to work under a non-admin locate login. And what this does is, it reduces the possibility of the bad stuff getting installed just because somebody clicks on the wrong link, and then it prevents a lot of malware from auto installing because you're just not in that admin role. It's one simple thing to do, but it's, I think, very, very effective. And that was good advice. Then the second thing I did is decided that I'm going to have two levels of security. So, all the internet of Things – the garage door opener, the thermostat, all these things – they all need to be on the main network, and they all need to communicate and get out on the internet. So, I'm leaving them up at that level, but all my PCs that are plugged into the wall, I want those on a different level of security. I don't want the thermostat to be able to attack those computers and my network storage as well. So, what I did is, I added a sub router to the system and did Mac address controls. So, even if someone comes in and plugs in to that network, they won't be able to access it because the router will stop it.


BK: Sure.


TG: And then that helps me sleep better at night, that there'll be less attacks happening without me knowing.


BK:  That’s really good, and I’m glad that it's helping with your sleep as well. We all need more of that. So how is cloud technology changing the way that you manage your infrastructure?


TG:  So, cloud is just one of the most fantastic transformations in the last decade because what it's enabling is for companies to stop investing money on the balance sheet into the assets of more and more computers on an ongoing basis. And instead they can shift that to an expense when they need it and when they can use it. But it also enables small companies that cannot afford super-powerful servers to change the world with their ideas, and it enables them to access super powerful servers that can change the world. So, it enables small businesses to be innovative and grow. We're very proud in Ohio that Amazon Web Services has chosen Ohio to be the location for one of their data center regions. We’re the only location between the two coasts of the U.S., and they've just announced recently they're adding 12 more designers to the Columbus region. And so, Ohio is now the center of AWS cloud for the middle of the U.S. This is fantastic for New York, it's fantastic for Chicago, and it's fantastic for Atlanta because we're right in the middle of all of them. In fact, network latency is better from Columbus to New York than it is from northern Virginia to New York. And so, we're really an ideal spot for cloud computing to be based.


BK:  I would agree with that, Ted. It's pretty fascinating to see what’s happening here in Columbus, in Central Ohio and the state of Ohio. It's been really exciting to see the energy, enthusiasm and everything that's happening from a technology perspective. It's a great ecosystem. So, thanks for your time, Ted. I appreciate your insight. This is Bryan Kaiser and Ted Griffith. To learn more about us, visit Goodbye, until next time.  We'll see you soon.


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